The Bella was a line of cheap but attractive and well-built 120, 127 roll film and 35mm cameras made by Bilora in Germany. The Bellas went through several revisions over the life of the name. The body was based on alloy castings, with added leather-effect covering - in various colour combinations. Each was styled a little more like a 35mm camera than a roll film one. The back was removable for film loading, and most models featured a different, large back catch.
The 44 models took twelve 4x4cm images on 127 film; the 46 models made 6x4cm frames on 127, and the 66 models took 6x6 photos on 120 film.
The Bella 44-1 was also sold by Ansco, rebadged as the Ansco Lancer. Bilora also used the names Roxa, Bonita and Reporter for Bella variants.
Manufacturer: Bilora, Germany
Shutter: B, 1/50, 1/100s
In production: 1953-1966
And I think my new Bella camera is the early model from 1955.
Bella 3C